Original source in Spanish:
https://www.portafolio.co/economia/colombia-ingreso-al-consejo-mundial-de-viajes-y-turismo-548778

Image: Flavia Santoro, president of ProColombia. Courtesy

By being a member, the country will have access to 200 firms in the sector internationally.

BY: Portfolio – February 02, 2021

Procolombia reported yesterday that the country had been accepted as a member of the World Travel and Tourism Council (WTTC), one of the most important international entities in the industry. Such income means, among other things, that it would facilitate Colombia’s relationship with 200 of the most representative companies, which participate with around 30% of the sector’s revenues worldwide.

Such membership means, among other things, that it would facilitate Colombia’s relationship with 200 of the most representative companies, which participate with around 30% of the sector’s passengers worldwide.

“Having been accepted as a Destination Partner is very important news that further drives our management. We are grateful that the WTTC has placed its trust in our work and we are ready to contribute to the projects and initiatives that this important organization will undertake in 2021 focusing on the recovery of tourism ”, explained Flavia Santoro, president of ProColombia.

Among the rights granted by membership is being able to be part of the network made up of countries that help promote and drive the industry.

In this measure, ProColombia will have the opportunity to be part of the summits and events organized by the WTTC or to be part of its executive committee. In addition, they can be involved in the development of joint projects, also sharing practices and receiving information and data made by the organization.

In 2020, the WTTC endorsed the ‘Check in certified, covid-19 bioseguro’ seal from the Ministry of Commerce, Industry and Tourism, obtained by more than 300 companies in the country.
Likewise, it included Colombia in its list of safe destinations and granted it the “Safe Travels” seal, being one of the seven countries that have it in South America along with Argentina, Chile, Ecuador, Paraguay, Peru and Brazil.